Square introduces free, self-serve ordering for Square Online sellers


Square has introduced unique QR codes that allows customers to place a touch-free mobile order with sellers on Square Online at no additional charge to the business.

Buyers simply scan the QR code with their personal device and place an order via the seller’s mobile-optimized ordering page. Once the customer completes their order, it is received at the seller’s point of sale and relayed to their printer just as if the order was inputted directly by a server. Once the order is ready, staff looks for the table identifier on the order ticket and delivers the food.

Jonathan Platt, owner of a games center and restaurant in Stoke-on-Trent, said that self-serve ordering has helped his team speed up service safely.

“We have 45 locations for customers to book. Self-serving ordering on Square Online has now made it easier and more efficient for staff to serve food and beverages. Customers use their phone to order using the unique QR code to place a contact-free order. This feature is what we need to improve efficiency and to help improve safety for staff and customers.”

In addition to giving customers and staff peace of mind by limiting unnecessary interactions and shared surfaces, self-serve ordering can also increase efficiency, and improve a business’ bottom line.

By removing wait times and improving the process for handling payments between staff and customers, self-serve ordering can improve table turn times and reduce labor costs. Order accuracy is also improved when customers are in control of the ordering process since no requests are lost in a game of telephone between the customer and the point-of- sale.

Self-serve ordering is available now for Square Online sellers in the UK, US, CA, and AUS.