Eldridge led the round, which received additional funding from new and existing investors, including Owl Ventures, funds advised by T. Rowe Price Associates, Goodwater Capital, Entree Capital, and others.
The funding comes after a year of record growth for Stash, which was founded in 2015. Last year, the New York-based company saw a 100% increase in account openings. It now has five million customers and $2.5 billion in assets under management. Fueling this increase was the boost in automated deposits; Stash reported a 50% increase in the number of customers automating their investments last year.
Stash’s investment platform democratizes long-term investing by making the process easier and more affordable. “We believe in tried and tested principles of regular, long-term, and balanced investing as the key to building wealth. We therefore built Stash to make diversified investing easy, affordable and accessible, backed by personalized advice and accessible education—in order to avoid the pitfalls of short-term speculation and day-trading,” said Stash Co-Founder and CEO Brandon Krieg. “This new round of funding enables us to take this mission to millions more Americans.”
Stash’s newest upcoming product, Smart Portfolios, helps customers build long-term, diversified portfolios that are fully managed by Stash. The new offering is made for users who want to invest, but don’t know where to start. To keep things simple, Stash uses a subscription model instead of charging fees based on portfolio size. The Smart Portfolios product is included in Stash’s Growth and Plus subscription plans, which cost $3 per month and $9 per month, respectively.