The MENAT-based (Middle East, North Africa, and Turkey) banking group Emirates NBD, has formed a partnership with the Augmented Identity specialists IDEMIA to launch the Emirates’ first payment card to be manufactured completely from recycled plastic.
According to recent research released by the Boston Consulting Group, 81% of consumers in the UAE are conscious of climate change and have a high willingness to live more sustainably. As part of its continued commitment to environmental accountability, Emirates NBD has collaborated with IDEMIA to bring create the country’s first recycled PVC payment card.
As a front-runner in digital banking innovation, Emirates NBD has been the driving force behind several first-to-market payment solutions. By being the first bank to offer an eco-friendly credit card to customers, it further strengthens its position.
“We are pleased to partner with IDEMIA for this milestone card project. Emirates NBD has always been an active champion of initiatives that support the community and environment, as we believe that all businesses have a role to play in protecting our future,” comments Marwan Hadi, Executive Vice President and Head of Retail Banking, UAE, Emirates NBD. “With IDEMIA’s eco-friendly payment cards, we are pleased to further support customers who are committed to a more sustainable future.”
IDEMIA is a member of the Greener Payment Partnership and aims to reduce first-use PVC plastic in card manufacturing. IDEMIA’s GREENPAY card is made with over 85% recycled PVC derived from production waste. This innovative eco-friendly payment card allows a responsible use of resources and aims to fundamentally rethink the way businesses design, use and reuse plastics.
“We are proud that Emirates NBD has chosen our GREENPAY solution for the UAE’s first eco-friendly card. As market leaders in innovative card technology, IDEMIA is committed to provide unique world-class solutions that address the customer’s business objectives and the evolving real-time concerns of the community”, adds Julia Schoonenberg, Senior Vice President (Middle East and Africa), Financial Institutions, IDEMIA.