Short-form video sharing and social network app TikTok and
commerce platform Shopify
announced a partnership today that will offer Shopify merchants
exposure to TikTok’s highly engaged users.
The integration will allow merchants to create and connect their
TikTok business account and launch shoppable video ads directly
within Shopify. The merchant simply selects the product they’d
like to feature in the video and combine their existing imagery or
video with a selection of pre-made templates designed for
“We are delighted to partner with Shopify and provide a
channel for their merchants to reach new audiences and drive sales
on TikTok,” said Blake Chandlee, Vice President of Global
Business Solutions at TikTok. “As social commerce proliferates,
retailers are recognizing that TikTok’s creative and highly
engaged community sets it apart from other platforms.”
Shopify is using its Shopify Channels to help merchants promote
their products using TikTok. Shopify Channels are sales and
marketing channels that help merchants to connect with their
customers via integrations with social media, entertainment, search
platforms, and major marketplaces such as Amazon and Walmart.
“TikTok is one of the world’s fastest growing entertainment
platforms with over 100 million highly engaged users in the U.S.
alone,” said Satish Kanwar, Vice President of Product at Shopify.
“The TikTok channel means Shopify merchants—even those without
a strong TikTok following of their own yet—can connect with these
new audiences using content that feels authentic and genuine to the
As part of the partnership, Shopify and TikTok have teamed up to
allow users to spotlight their favorite Black-owned businesses
using the hashtag #ShopBlack. The campaign, which runs from
November 10 to 15, will highlight products from more than 40
Shopify’s TikTok channel is now available in the U.S. The
company plans to launch it in additional markets throughout North
America, Europe, and Southeast Asia in early 2021.