Heading into the new year, many fintech observers believed that customer experience would be as big a theme in 2020 as it was in 2019. And while the specific circumstances of that bigness (i.e., a generational global health crisis) were not anticipated by anyone, the importance of the customer remain as key theme this year as many thought it would be – if not more so.
This makes our upcoming conversation at FinovateWest Digital about the customer experience in 2020 and beyond so compelling. Joining us on Day Two of our all-digital, fintech conference next month are Sunil Dixit, Managing Director at BBVA, and Jeremy Balkin, Head of Innovation with HSBC. The two will take on the topic of how to create a customer experience that goes beyond insights to actually “surprise and delight” consumers.
Sunil Dixit leads the delivery of digital transformation of the consumer/retail bank for BBVA’s Global Client Solutions division. Based in Madrid, Spain, Dixit joined the company in 2017 after a tenure at Barclays where he led on strategy, embracing disruptive technologies, and the start-up ecosystem. Most recently, he has led development of BBVA’s open banking strategy and governance worldwide.
No stranger to Finovate audiences, Jeremy Balkin is Head of Innovation with HSBC Bank USA. The New York-based analyst serves on the bank’s retail bank management committee and manages the fintech innovation and exponential growth strategy for North America. Balkin is also the author of Investing with Impact: Why Finance is a Force for Good and Millennialization of Everything: How to Win When Millennials Rule the World.
Together Dixit and Balkin will address how financial services companies can avoid the dead-end of price competition and instead add new services, products, rewards, and benefits to differentiate their offering and improve the customer experience. They will look at how COVID-19 has impacted consumer preferences and what data science and other enabling technologies can be employed to help firms gain and act on insights into their customers’ preferences.