In-person fans of the Super Bowl may be in for a surprise on Feb. 7 when they discover that the Raymond James Stadium in Tampa Bay will be cashless and contactless for the big game.
Fans who bring only cash won’t have to worry about purchasing souvenirs or food, however, cash can be converted into Visa gift cards for up to $500 per card. According to a survey conducted by Visa, fans actually spend 25% more at cashless events.
Visa will oversee the cashless and contactless process at the stadium, which is part of the credit card’s contract with the NFL. Visa is planning to continue to create cashless and contactless events throughout until the NFL’s 2025 season, according to a press release.
“Long before the pandemic sparked demand for safe, touchless experiences, Visa has been at the forefront of in-stadium digital payment innovation,” Mary Ann Reilly, SVP and head of North America Marketing, Visa, said in the release. “Teaming up with the NFL to now make payments completely digital at the Super Bowl not only achieves a primary goal of our partnership, but is transformative for the future of sporting events.
Visa will continue to lead the point of sale digital transformation at stadiums nationwide, because converting to touchless, digital payments is no longer a luxury, but a necessity for fans and concessionaires alike.”