Wealthtech Orion Advisor Solutions Acquires TownSquare Capital, Redtail Technology

  • Wealth management solutions provider Orion Advisor Solutions has closed two acquisitions in recent weeks.
  • The Omaha, Nebraska-based fintech closed its acquisition of CRM company Redtail Technology in June, and finished its acquisition of investment and trading platform TownSquare Capital in July. Terms were not disclosed about either transaction.
  • Orion Advisor Solutions made its Finovate debut in 2019 at FinovateFall, demonstrating its trading and rebalancing platform, Eclipse.

Wealthtech innovator Orion Advisor Solutions has recently closed a pair of acquisitions. Both deals are designed to help Orion expand its wealth management business and give financial advisors a “single-source solution to prospect, plan, invest, and achieve,” said Orion founder and CEO Eric Clarke.

At the beginning of the month, the Omaha, Nebraska-based company announced that it has completed its acquisition of investment and trading platform TownSquare Capital (TownSquare). Terms of the transaction were not disclosed, but the acquisition will add $6 billion in turnkey asset management program (TAMP) assets to Orion’s wealth management platform.

Post-acquisition, TownSquare will continue to operate as a standalone entity, serving as an indirect subsidiary of Orion Advisor Solutions. Headquartered in Provo, Utah, and founded in 2016, TownSquare offers custom investment solutions for institutions, wealth advisors, accounting firms, high net worth individuals, and banks.

“Combining TownSquare with Orion’s wealth management and advisor technology capabilities brings tremendous value to financial advisors and their clients,” Orion Chief of OCIO Services Kurt Brown said. “With the full weight of Orion’s resources and relationships behind us, we can continue providing best-in-class investment strategies to the advisors and clients we serve.”

Orion’s TownSquare announcement comes just one month after the wealth management firm reported that it has completed the acquisition of web-based client relationship management (CRM) software company Redtail Technology. Announced this spring, the combination of the two firms will provide financial advisors with a range of technology and outsourced solutions to help them serve their clients better. Specifically, the integration of Redtail’s CRM technology into Orion’s open architecture will give advisors a foundational tech stack courtesy of an integrated “most-in-one” platform that is built around a CRM hub.

“Redtail joining Orion will greatly benefit financial advisors who seek an integrated suite of technology to grow their businesses,” Orion’s President of CRM Brian McLaughlin said. “We aim to solve some of advisors’ tech integration challenges by bringing together the technology pieces they need to be successful and freeing advisors up to spend more time engaging with their clients and prospects in meaningful ways.”

With Redtail on board, Orion gained insights into more than $3 trillion in assets under management. Before closing its deal with Redtail, the company had been serving 4.7 million technology accounts and supported more than 2,300 independent advisory firms representing $1.9 trillion in assets under administration and $60 billion of wealth management assets.

Founded in 1999, Orion Advisor Solutions made its Finovate debut at FinovateFall 2019. At the event, the company demoed its fully-integrated trading and rebalancing platform, Eclipse. The technology leverages ASTRO’s institutional-grade portfolio optimization engine to create custom Direct Indexing products, as well as provide advisors with client-specific overlays to strategies that feature custom ESG solutions.

Photo by Leonardo Rossatti