Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

https://bankinnovation.net/allposts/biz-lines/retail/weekly-wrap-brand-intimacy-problems-and-citizens-transforms-its-core/
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Share This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine. “We’ve created what we call a ‘data intelligence platform’ that pulls together information on our customers, …Read More

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https://bankinnovation.net/allposts/biz-lines/retail/weekly-wrap-brand-intimacy-problems-and-citizens-transforms-its-core/